How English Tea Store Is Creating Shared Worth

Making a sustainable enterprise is not any straightforward process. Making a sustainable enterprise that additionally enriches the lives of all of the individuals concerned in that enterprise is an much more difficult process. That is precisely what English Tea Store sought out to do in 2014. CEO, Suranga Herath, wished to create shared worth for his individuals and neighborhood and he wanted a enterprise mannequin to take action.

What Does Creating Shared Worth Imply?

So, what will we imply after we’re speaking about creating shared worth? Creating Shared Worth or the (CSV) mannequin is a enterprise framework taught by Harvard.

In line with Harvard Enterprise Faculty:

Creating shared worth is a framework for creating financial worth whereas concurrently addressing societal wants and challenges.

When companies act as companies—not as charitable donors—they will enhance profitability whereas additionally enhancing environmental efficiency, public well being and vitamin, inexpensive housing and monetary safety, and different key measures of societal wellbeing.

Solely enterprise can create financial prosperity by assembly wants and making a revenue, creating infinitely scalable and self-sustaining options.


This was the precise financial prosperity English Tea Store hoped to create via their very own group.

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Overview of English Tea Store

To offer an summary of the corporate, English Tea Store is positioned in Sri Lanka, an island nation lengthy revered for its tea, particularly in the UK. In 2010, Suranga Herath and his crew capitalized on that historical past once they rebranded the enterprise (which was based in 2001), calling it English Tea Store.

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Shifting To Sustainable Enterprise Practices

Constructing on classes discovered from earlier within the firm’s historical past, when it catered to low value and mass manufacturing, English Tea Store advanced right into a premium natural model. They did that by shifting away from the standard public sale mannequin used to purchase tea for hundreds of years. To assist promote sustainable agriculture practices, the corporate now buys its tea straight from natural farmers.

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Discovering A Enterprise System To Create Shared Worth

However the firm wished to do extra. Herath wished a enterprise mannequin that allowed his workers, farmers, and prospects to all thrive collectively. In 2014, Herath flew to the U.S. to attend an government management program at Harvard Enterprise Faculty. Considered one of Herath’s professors, Boris Groysberg, had listed Jack Stack’s The Nice Recreation of Enterprise on a studying record. After studying the e-book, Herath instantly put collectively a presentation for his management crew explaining how The Nice Recreation of Enterprise® (GGOB) was the working system for his or her enterprise they have been in search of. Regardless of some considerations about opening their books to the whole crew, they made the dedication to begin enjoying The Recreation, and educating their crew to turn into businesspeople, in 2015.

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How English Tea Store Is Creating Shared Worth By way of An ESOP and Schooling

Wanting again on the time since they started enjoying GGOB, Herath says his crew has achieved large cultural enchancment. “We name our GGOB utility the ‘Huge Recreation’ as we like to imagine that we had married a societal and environmental focus to the GGOB framework via Creating Shared Worth,” he says, noting that the founding goal of the enterprise was to assist assist native tea farmers. “However the underlying reality is that GGOB performs a magical position in turning everybody to assume and act like businesspeople.” The corporate is now incomes excessive ranges of earnings, improved cashflow, and higher productiveness ranges—which is benefitting the staff of English Tea, whose Worker Inventory Possession Plan (ESOP) now owns a 30% stake within the enterprise.

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What’s Subsequent For English Tea Store

Herath and his crew are taking their ‘Huge Recreation’ to the subsequent degree by incorporating extra social and environmental sustainability metrics and KPIs into how they monitor and measure their progress in serving to the farmers and suppliers they work with. “We’re all going through a social dilemma right here within the world south,” says Herath. “It’s time to sort things. We need to be a part of constructing a virtuous cycle and we will use The Recreation to assist us get there.” 


Copy of chat iconTestimonials From Workers

The road of sight that GGOB creates for all of us is so highly effective. We use our information of the numbers and the enterprise to make selections and alter. The huddle, scoreboards, and forecasts assist make us conscious of each a part of the enterprise and perceive how all the pieces matches collectively. I’m proud to see how our possession tradition has advanced since we started enjoying the Huge Recreation and the way it’s persevering with to learn our workers and our farmers. Each time I inform family and friends about our tradition, they need to come work with us.”

~ Niluza Badurdeen, Director of Finance 


GGOB is a superb instrument to get everybody within the enterprise to have interaction and collaborate with one another. I used to be fortunate sufficient to affix the crew after graduating and it’s been a singular expertise. It’s very uncommon to see an organization run this manner in our nation. It’s so attention-grabbing for me to study and speak via monetary statements and forecasts. We see the long run at present, determine the variances, after which we act accordingly. That sort of planning has helped us get via these crises.”

~ Shashika Udayanga, Supervisor – Gross sales and Advertising and marketing 


GGOB pushed me out of the consolation zone of my desk and right into a degree of possession throughout the whole firm. I’m far more engaged with the whole employees each day. I even have extra confidence in myself than earlier than. English Tea Store has given me the chance to develop and develop abilities I didn’t know I had.”

~ Nalin Senanayake, Administrative Government  


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